Client Acquisition Systems for New Zealand Family Lawyers.
Most family law campaigns typically sit around 4–5x ROI. Our aim is to push performance toward ~7:1 where the economics support it.
Built by Experts. Engineered for Results.
Rob is a senior full-stack developer and search strategist with 20+ years of experience building high-performance websites that rank, convert, and scale.
He combines technical SEO, site architecture, and conversion-driven design to create digital assets that attract high-intent clients—not just traffic.
Luke is a senior Google Ads specialist with rare, inside experience—having spent three years at Google managing large-scale campaigns for advanced advertisers.
He understands how the platform really works, from bidding algorithms to performance optimisation, delivering campaigns built for efficiency, scale, and measurable return.
Google Ads Has Evolved in 2026. Most Law Firms Are Still Behind.
As of 2026, Google’s AI-driven ad search prioritises clarity and relevance. Single-lawyer, single-service pages consistently outperform larger firm websites—delivering greater visibility, higher conversion rates, and a lower cost per client. Use this shift to your advantage
We Build Predictable, Sustainable Client Acquisition Systems for Family Lawyers.
Rob & Co generates high-intent family law enquiries through Google Ads and personal brand landing pages built around you.
Higher spend doesn’t win—relevance and positioning do.
We align search intent, ad strategy, and personal brand pages to convert demand into high-value enquiries from clients ready to instruct.
Campaigns focus on real matters like separation and parenting disputes, ensuring enquiries are commercially meaningful and clients are ready to act.
All campaigns are structured in line with Law Society guidelines and Google Ads policies.
Personal Brand Pages Are Replacing Traditional Firm Websites for Client Acquisition.
Your page is built around you—not your firm—because clients don’t choose firms, they choose lawyers.
From the first click, they see your photo, your experience, your approach, and real client reviews that build immediate credibility.
A branded page with its own domain – www.yourname.co.nz
Your story, your expertise, and why you’re the right person to handle their situation.
It positions you as the clear specialist, increases trust instantly, and drives enquiries directly to you.
They can click to call or request a callback 🙂
How it works?
Choose the level of support that suits you:
Build & Transition
We build your full acquisition system and provide a structured transition. Campaigns should only be managed by someone with Solid Google Ads experience—incorrect changes can quickly impact performance.
Fully Managed
We build, run, and continuously optimise your full client acquisition system—from first click to signed case.
What do you get?
High-conversion personal brand landing page
End-to-end Google Ads campaign build & launch
Targeting high-intent, high-value family law clients
Revenue-focused tracking and attribution
Continuous optimisation based on real performance
Landing page refinement to lift enquiry-to-client rates
Strategic ad positioning to outperform competing firms
The Investment?
$2,995 + GST — Full system build and launch.
$1,495 + GST / month — Ongoing management.
Ad spend is separate, giving you full control over budget and scale.
Take a look at our SEO services for Lawyers.
Low Risk. Full Control.
You own your domain and assets
No contracts
If we don’t believe it will be profitable, we’ll tell you upfront
